Brunnerworks
During the summer of 2022 I had the opportunity to join the Brand Engagement team at Brunnerworks as the Content Marketing Intern. Brunnerworks is a fully-integrated marketing agency located in downtown Pittsburgh.
I wrote blog posts for Brunner’s internal marketing initiatives and blog content for The Home Depot Rental as well. I assisted in writing copy for client’s editorial calendars and in the production of monthly social content reports. To pull these reports together I used social listening tools Netbase and Sprout Social. I was also tasked with compiling a weekly trend update to share with the entire Brand Engagement team, updating them on any new social media updates and channel trends. My knowledge of of SEO, copywriting, and content strategy expanded greatly over my 12 weeks with Brunner.
Weekly Trend Updates
Throughout the week I scanned articles, newsletters, and websites for updates to share with the team. I also included notable articles that provided tips and tricks to be a better marketer. Overall I learned a lot through curating these weekly email updates and the feedback I received from the Brand Engagement team was overwhelmingly positive.