Stream Companies
As an SEO Content Strategist Intern I spent eight weeks learning hands-on optimization experience through car dealerships websites. I worked on technical audits, on-page optimizations, Google Business Profile listings, and routine webpage maintenance.
Technical Audits
Using SEO software Screaming Frog, I monitored 15+ sites for 404 codes, meta titles and descriptions that were too long or short, and missing meta titles. After reporting these discrepancies I went through the backend of each site to fix each issue, including redirecting 404 codes or reaching out to site providers to remove the page.
On-Page Optimizations
After conducting technical audits on the dealership pages, I would go through a report pulled by my supervisor to implement Schema, add in-text links, add keywords to alt text, and research then implement keywords respective to the top of car and location the dealership is in.
Google Business Profile Listings
Created business and service listings for 15+ clients to improve visibility through Google. Used a URL builder and stock images to create each posting.