Olivia’s Customs

In the height of the pandemic, I had the crazy idea of starting a small business creating custom shoes. As all of this stemmed from a viral video, I built one TikTok video into a business with an Etsy, TikTok, Instagram, and Facebook. So far I have made over $2,800 in revenue while collaborating with over 20 customers to craft the perfect design. In April 2022, I had the opportunity to speak to Pitt’s Women in Business regarding the benefits and challenges of owning a small business.