Previous Projects
Throughout my experience at the University of Pittsburgh and beyond, I’ve been able to complete various projects and courses that have furthered my digital media and marketing knowledge.
Possehl Online Solutions
As a sophomore I was apart of the International Consulting Projects program through Pitt’s College of Business Administration. I had the opportunity to work alongside five other marketing students to provide consulting services to a startup company, Possehl Online Solutions, based out of Augsburg, Germany. We analyzed competitors, European expansion opportunities, and target markets. We had several client meetings and worked with professors at the University of Augsburg to create successful deliverables for our clients.
DSG Expansion Opportunity
Through my Business Communications course I worked with a team of individuals to research an expansion opportunity for Dick’s Sporting Goods; my team was assigned to the country France. Looking into key industry leadership, primary sporting culture, market research, and more, we deemed France as a viable expansion option for DSG.
National Institute for Social Media Marketing Campaign
I created a marketing campaign for the National Institute for Social Media. My team and I crafted 4 advertisements, a marketing plan, creative brief, and presentation for NISM’s CEO Jennifer Radke. Check out my shorthand site to learn more!