Independent Content Creation
User-Generated Content
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Plays: 11,449 | Reach: 9,786 | Interactions: 10
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Plays: 1,326 | Reach: 746 | Interactions: 62
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Plays: 819 | Reach: 393 | Interactions: 28
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Brand Partnerships
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From January 2023-May 2023 I have been able to serve as a Dove Ambassador. My duties include creating high-quality video content surrounding new product launches to build brand affinity on campus and virtually. Through surveys and market research I assisted in informing Dove’s marketing strategies, specially to Gen Z aged consumers.
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From February 2023-May2023 I have the been able to create high-quality photo and video content to promote Saxby’s food and beverages to students on-campus.
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I participated in the Clinique on Campus program, in partnership with College Fashionista, for 4 months. As a Student Ambassador for Clinique, my goal was to create brand affinity both virtually and on-campus. I created high-quality photo and video content to promote an array of popular makeup and skincare products. I planned events with on-campus organizations to hand out Clinique samples and attended two workshops to learn about the history of Clinique and the product development side of the company.
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In partnership with YMC, I was selected to be a Campus Ambassador for Samsung for 4 months. My duties were all virtual, I crafted in-feed Instagram posts, TikTok’s and Instagram Stories to promote the Galaxy Buds2Pro and the Galaxy Tab S8 Ultra to my peers. Biweekly I conducted research reflecting on previous strategies utilized and assessed user engagement.
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I worked with Gopuff, an in-house food and beverage delivery service, for 8 months. As a Campus Ambassador for Gopuff, I was to promote their products, services, and the ambassador program both in-person and virtually. To promote Gopuff virtually I used Instagram posts, stories, TikTok videos, and Facebook posts. In-person I handed out promotional cards and snacks to students on campus, create gift baskets using only Gopuff products, and speak at club and organization meetings.
During my time at Pitt, both on-campus and virtually, I’ve had the opportunity to promote various brands within the beauty, technology, and food services industries. From pursuing brand affinity to highlighting important services, I’m proud to say that my content creation skills continue to sharpen. I’m always open to working with new brands!